The city of Austin, Texas has officially been hijack’d and there’s nothing you can do about it.

Gravity Jack is a team of the world’s most elite developers. We’re a team who creates an amazing technology called “augmented reality”…and thanks to a recent partnership with Myspace…we’re about to blow your mind.

Augmented Reality is a technology that uses a camera (like the one, there, on your smartphone) to view the real world, but with mind-blowing, digital information added to the scene with it. Picture Terminator vision…or the yellow lines on a football field.  You’re looking at a live view, but with digital information seamlessly integrated with the scene.

Take that idea…now make it 10 times cooler than your mind can imagine. We realize we just asked the impossible of you. The best part? It’s not impossible. It’s available right now…and it’s free. It’s called browsAR.

browsAR is the world’s fastest and most kick-ass augmented reality application. It’s your eye to the world of augmented reality.
We aren’t in your beautiful city for long. We’re here for SXSW…but once we leave, our influence stays. We’ve blanketed Austin with some of the coolest technology available today…and it’s up to you to spread the word.

Here’s your first assignment:

1. Download browsAR from the App Store or Google Play (formerly “Android Market”). It’s free.

2.  Scan the hell out of Austin. Find Myspace marketing and unlock exclusive content.

3.  Now that you’re familiar with it…you can make your own. Use browsAR (or online at QAR.cc) to create your own QAR marker that, when scanned with browsAR, shows your Facebook profile in straight AR. Like this…

3.14.2011:  It’s Wednesday and the second half of our team showed up in town yesterday evening! We quickly made our way from the airport, to downtown and started the festivities. First on the agenda was meeting our good friends, Myspace, at the official SXSW Myspace House! We held it down with the Myspace team, Kenna, and other close friends and helped spread the augmented reality love!

Today started with meetings and phone calls, business as usual. Once we were ready for the Austin sun, we spent some time parading around the SXSW streets, posting official Gravity Jack augmented reality posters, passing out flyers, stickers, and blowing people’s minds! Our own Justin Farris was along taking photos and documenting our adventures. We’ll post these as soon as we can!

We’re now back at the Myspace house for a meeting with the crew, before headed into the evening. We’ll stay posted and update again soon!

3.15.2011: Hi, y’all! Another update here from the Gravity Jack crew! Last night popped off big time! We were all over Austin, meeting people and sharing the Gravity Jack love. Here are a few photos of people we met. Austin definitely knows how to throw down. We ended up back at the Myspace house where we kicked it with tons of some of the coolest people around, including Asher Roth, DJ Wreckineyez, Kenna, and more!

Click Here for some photos of us meeting Austin!

Through partnerships with BodyBuilding.com, Abby Fox Fitness, and official BodyBuilding.com webcaster for the event, Brooke Erickson, Gravity Jack has provided each with state of the art augmented reality-enhanced materials! Banners at the event will feature pure AR where users can visit social media links, websites, and even vote interactively on who they believe should win in a number of events!

Here’s a screenshot, followed by some photos, of the action! To read more on what we’ve done, check out our official press release, here!

 

As a software company, every single one of our employees use mobile applications on a daily basis. It’s what we do. After all, we live and breathe this stuff! We use them just like everyone else, which means that we also experience the same questions and concerns regarding our privacy with our own personal information. Everyone has seen the screen when an app asks for permission to access your stuff. Frankly, sometimes you wish you could just call up the company and say, “Hey, just let me use the app…you don’t need this info.”

We hear you…we’ve felt the same way.

The truth is, however, for an app like browsAR to do what it does, and allow you to use it and function, it does need this information.

We, at Gravity Jack, couldn’t be happier to offer you the world’s best augmented reality browser (not to mention QR code reader!) and have been amazed at the great response it’s received! Being the best, we want to be sure that each and every one of our users know why we ask for the information we do, and what it allows us to offer them! While we are sure your likes, interests, and email address are very interesting, here’s why we ask for the permissions we ask for. (Hint: It ain’t readin’ material for our lobby.)

[ For those short on time ]

It tells Facebook that you’re ok with us. Once they know that, they allow us to show you awesome, interactive, and fully-engaging augmented reality, catered all around you. After all, you are why we created the best AR in the world!

[ If you're a reader, and have a couple minutes ]

We’ve broken it down in detail for you, so everyone’s on the same page! If you have any questions, you’re always welcome to send us an email directly, here!

We can’t convince everyone to experience the amazing world of browsAR, but we want you to join the party! Here’s why:

• Access my basic information: Includes name, profile picture, gender, networks, user ID, list of friends, and any other information I’ve made public

What it lets us offer you: This is standard for all applications connecting to Facebook. Frankly, we have to distinguish one account from another.

• Access my profile information: Likes, Music, TV, Movies, Books, Quotes, Activities, Interests, Groups, Events, Birthday, Hometown, Current City, Religious and Political Views, Education History and Work History

This information enables browsAR to provide you with relevant augmented reality content that you care about. Without it, we can’t offer you AR related to your favorite books, movies, or even interests.

• Access my family & relationships, and read my check-ins: Significant Other and Relationship Details and Family Members and Relationship Status

Now, we realize that this information is getting personal. Here’s why we ask: A coming feature integrates directly with your relationships. Using Geolocation, you will be able to find your friends and family in augmented reality!

• Send me email: browsAR may email me directly

This one is more common. Like many other apps, we ask for this information so that, in the event that we need to email you to send you info, account validation information, etc…we can! We aren’t big fans of spam when we get it, and we won’t send it to you!

• Manage my pages: browsAR may login as any of my 1 Pages:

This one sounds weird. Why would we want to manage the pages you control!? Well, to be honest, we don’t (running the Gravity Jack and browsAR pages are plenty!). This simply means, as a page owner, you can create QARs, as the page you manage. Have a page for your company? Hosting a run for a good cause? This allows you to make a QAR for a page, stick it anywhere and watch the Likes roll in!

• Post to Facebook as me: browsAR may post status messages, notes, photos, and videos on my behalf.

While we may post them to OUR wall, we promise, we will never post videos of our COO moon-walking to your Facebook wall. We actually only require this because in order to create a QAR for your personal profile, we must have this access.

• Access posts in my News Feed

Again, this plays a role in allowing you to create a QAR, but also gives you the option of posting that thing right smack on your timeline (if you want).

• Access my data any time: browsAR may access my data when I’m not using the application.

This is another, “Hey, why do you need this?” Currently we request access when you use the app. Let’s say your QAR is posted on your business card. When someone scans it, even if you’re asleep and not using browsAR, we still want to be able to show them your AR content that is on your business card! If we can’t access it…it becomes difficult. In order for us to deliver relevant augmented reality we need to be able to access this regularly.

• Send me SMS messages: browsAR may send SMS messages to my phone

While you may never receive a text message from us, here at Gravity Jack, there are features in the near future that can allow you to vote in polls, send content to friends, etc…In order to access these options and continue creating relevant, engaging use cases for the greatest augmented reality browser you will ever need, we ask for this permission. Like we said, at this point, we wouldn’t wait up for a goodnight text. You’ll likely never get it.

We hope this helps provide clarity on how we use your info as well as continue to move forward, creating awesome augmented reality for the future. Think of browsAR as the lens to your facebook profile. Without access, you will be missing out on a lot of what we currently offer, and even more of what we are releasing soon.

We can’t force you to download browsAR. We wouldn’t want to. We do have a habit of impressing big time when you do! We appreciate your interest in browsAR and can’t wait to blow your mind!

CALLING ALL MOBILE PROGRAMMERS

Gravity Jack, the fastest growing company in the northwest, is looking for the best in the business to join our team of elite mobile software developers! If you’re well-versed in iOS and/or Android, come experience being a part of the best team in software, in the most exciting industry!

Gravity Jack specializes in augmented reality development and is working with some of the biggest names in the largest industries, and we’ve got room for you in our brand new, state-of-the-art office.

A great, positive team, benefits, and more are waiting for you. For more information on who we are and what we do, visit www.GravityJack.com or visit our Facebook page, at www.Facebook.com/GravityJack.

Please send your resume and portfolio to jobs@gravityjack.com, and we’ll be in touch!

Gravity Jack continues to bring augmented reality to the masses. The company’s most recent partnership with Jay@Play Int’l will bring an interactive gaming component to the toy company’s MushABelly Collectible Plush.

The new MushABelly line of Collectibles featuring over 100 MushABelly Characters, now includes a free three-dimensional (3D) augmented reality game that children of all ages can play on iPhones and iPad 2 devices and coming soon to Android devices. The interactive game, backed by Gravity Jack augmented reality, allows players to launch 3D animated versions of the MushABelly Characters into various targets, to achieve a score, with amazing sounds and unique play patterns each time played. Kids can launch from 1-6 MushABellies at a time from launchers into different targets.

“We have been privileged to be a part of this amazing product launch. As the market for augmented reality grows, we firmly believe that youth will drive the adoption of this new technology. We are excited to be on the forefront of that development,” stated Justin Farris, Product Manager at Gravity Jack (http://www.gravityjack.com).

Gravity Jack’s augmented reality software will allow children to bring their MushABelly Characters to life in real time, play games with them, take screen shots and capture videos, and even post these online. MushABellies feature several interchangeable components, allowing for greater interaction and game challenge, as a child’s collection of MushABellies grows.

“With over 4.5 million original MushABellies sold worldwide we are excited to bring these new enhancements. It’s amazing to see this product come to life. It is truly a one of a kind application and showcases a technology and gaming concept that has never been seen before,” noted Farris.

Augmented reality, often known as AR, is the use of a device such as a smartphone to view a live scene while incorporating digital media content, video and 3D animations in real time. Until recently, augmented reality has only been readily available to custom software firms, able to create and program the technology themselves. The new MushABelly Collectibles will come with Toy Tube Tracker Cards for use with the augmented reality software, available for download on Apple’s App Store. Once MushABelly App is downloaded, children will activate their character, gaining full access to the complete 3D MushABelly gaming component, powered by Jay@Play’s ToyTube Network. Each toy will be available for registration on up to two different mobile devices.

Here’s awesome video coverage from The Morning Show! (Skip to 11 Minutes)

IndyCar is here, featuring lean mean Gravity Jack Augmented Reality (AR)! Here at Gravity Jack, we couldn’t be more excited to provide the world of IndyCar with amazing, cutting edge augmented reality technology, bringing fans closer than ever to the action! We’ll be making use of the telemetry system within IndyCar’s structure and provide fans with tools never before accessible. We are so proud to be an official sponsor of the fastest-pace sport in the world!

Our team was onsite for the State of IndyCar 2012 announcement! Here is a video, followed by some photos they snapped for the big release!

For additional videos, photos and more from the announcement, check out our Facebook page!

 

 

 

 

 

 

 

 

 

 

Here is some press, featuring the exiting new updates! We’ll add more as they’re posted!

 

Racer.com

 

 

 

]]> http://gravityjack.com/gravity-jack-indycar/feed 0 http://gravityjack.com/gravity-jack-featured-in-out-there-monthly-as-leader-in-active-mobile-tech http://gravityjack.com/gravity-jack-featured-in-out-there-monthly-as-leader-in-active-mobile-tech#comments Wed, 01 Feb 2012 18:48:41 +0000 Ryan http://gravityjack.com/?p=2223 Grab a copy of the latest February edition of Out There Monthly, because yours truly got some love!

 

Big shout outs to the Inland Northwest’s guide to outdoor recreation!

 

In the article (you can read, by clicking the image, below) Jon Jonckers, addresses the growing trend of mobile technology assisting those submerging themselves in the great outdoors!

 

Gravity Jack received a head nod, as one of the leaders in innovation for active outdoor mobile technology, and our CEO, Luke Richey, addresses a few thoughts on the impact that augmented reality (AR) and mobile software can have. From GPS uses, to analyzing the best and safest route up a rockface, augmented reality is here to the rescue, and…of course, we love the media attention!

 

Check out the article, by clicking the image below:

 

 

]]> http://gravityjack.com/gravity-jack-featured-in-out-there-monthly-as-leader-in-active-mobile-tech/feed 0 http://gravityjack.com/gravity-jack-is-at-ces-2012-in-vegas-baby http://gravityjack.com/gravity-jack-is-at-ces-2012-in-vegas-baby#comments Tue, 10 Jan 2012 03:27:24 +0000 Ryan http://gravityjack.com/?p=2202 Jackpot! Start the scrolling marquees and cue the flashing lights because Gravity Jack is hitting Vegas, baby!

 

For the first time since Gravity Jack has decided to take over the world, we’re hitting the world famous CES conference in Las Vegas, NV.

 

While in Vegas, we’ll be meeting with some great people and further solidifying our plans of bringing augmented reality to the masses! Follow this blog post for all the latest photos and updates, below!

 

Don’t forget to Like our Facebook page and follow our Twitter page for updates!

 

Let the photo’s begin!

 

 

[The Gravity Jack CES 2012 team in Spokane, through the gate, and cleared for takeoff!]

 

 

[The team ready to hit CES in true Gravity Jack fashion.]

 

 

[CES 2012, Baby!]

 

 

[The CES 2012 chariot, for the Vegas Strip.]

 

 

[Aston Martin, baby! Boosh.]

]]> http://gravityjack.com/gravity-jack-is-at-ces-2012-in-vegas-baby/feed 0 http://gravityjack.com/unlocking-ar-augmented-reality-business-cards-marketing-materials http://gravityjack.com/unlocking-ar-augmented-reality-business-cards-marketing-materials#comments Tue, 03 Jan 2012 17:30:50 +0000 Ryan http://gravityjack.com/?p=2172 Check out this little bit of awesome.Business cards are almost as common as the pushy guy at the bar, trying to give you a copy of one. Unlike that guy, however, business cards and marketing materials are necessary. So, is it really possible to keep your professional networking relevant and effective, while also engaging and…frankly, blowing people’s minds, consistently?

 

We think yes, and it’s why we’re in the press again, today!

Introducing Gravity Jack augmented reality, done for YOU. We’ve always felt that augmented reality won’t truly take over, until real, practical applications are offered to the public in a way that matters to everyday life. That’s why we’ve announced today, just a week and a half after releasing our game-changer “browsAR,” that we’re offering all the chance to hop on the AR train.

 

Turn your business cards, marketing materials…really anything that is an image, in to a lean, mean, mind-blowing machine. Check it out:

 

Yes, that is a full-grown 3D man, walking right out of our business cards. In fact, that is our CEO. Just be viewing one of our business cards, through browsAR (available free on Apple’s App Store, and the Android Market), full-interactive content comes to life.

 

We’re talking:

- 2D animations

-2D video

-3D animations/models

-3D video

-Logic (buttons you can push to do ANYTHING. For example: Facebook, Twitter, and LinkedIn. Yes, even e-commerce…Donations, merchandising, and more!)

-Ability for people to instantly add your business contact information directly to their mobile device’s address book

-Literally, anything you can imagine.

 

Check out the full press release, featuring our announcement HERE.

 

Or, peep the video below to see our tech in action!

http://youtu.be/EQviF241M_I

 

 

 

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