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Author: Tim Tran

Augmented Reality and Retail: The Future Shopping Experience

Augmented Reality and Retail: The Future Shopping Experience

Multichannel retailing continues to drive the industry’s future. You’d be hard pressed to find a brick and mortar retailer that doesn’t feature a companion app. However, product reviews and online catalogs are seemingly becoming the bare minimum needed to keep up with modern competition. One critical aspect is still missing in today’s retail space: engagement.