Gravity Jack co-founder Jennifer Richey breaks down the role of AR in advertising You know what they say. There’s only three certainties in life: death, taxes, and unskippable ads. Like it or not, advertisements are the bridge toll we pay to access the bevy of free apps and services we know and love. Although it […]
Proper training is what separates medical students from seasoned professionals, and the key point of difference is firsthand experience versus drills and exercises. When it’s the real deal, there are no second chances. Rather than waiting for sick patients in order to gain hands-on medical training, healthcare workers are starting to leverage immersive technology like […]
For many, when they hear the term “augmented reality” their first thoughts immediately jump towards futuristic, high-tech gadgets that can only be seen in high budget movies. Surely not something that would impact their day-to-day routines. Once upon a time, that notion may have been true with practical uses for AR being few and far […]
Apple’s 20th Worldwide Developers Conference wrapped up last Friday, and with it came the latest and greatest the tech giant has in store for us consumers. As futurists, we at Gravity Jack get fired up about any and every piece of emerging technology, so naturally the announcement of ARKit 4 caught our attention. Several new […]
Multichannel retailing continues to drive the industry’s future. You’d be hard pressed to find a brick and mortar retailer that doesn’t feature a companion app. However, product reviews and online catalogs are seemingly becoming the bare minimum needed to keep up with modern competition. One critical aspect is still missing in today’s retail space: engagement.