SANDMAN INSTAGRAM FILTER
While viewing the sculptures, attendees were encouraged to scan a QR code with their phones, which prompted them to open the Instagram app. Once Instagram opened attendees were met with a custom filter specific to the sand sclpture and the scene in the book. For the Instagram filters, Gravity Jack developed custom 3D art and lively animations which included frozen icicles, butterflies, and hypnotic smoke. The development of this project served as another level of engagement for the Comic-Con event while also leveraging social media to promote their original series, The Sandman.
- Audible (An Amazon Company)
Place digital experiences within a real-world environment
The Project process
A process of identifying and organizing content.
Planning the rough layout and structure of the site’s pages.
Applying the styles to the wireframes to achieve the final design.
Building the website with modern coding techniques.
Identifying and fixing any bugs in the code on multiple devices and screen sizes.
Setting up your site on a hosting service or packaging up the code and handing it over to you!
- A hazy environment that mimics smoke coming from a Moriarty’s pipe — a character in the Sandman series.
- Snowfall animations which brought to the life the vampiric apocalypse of Impact Winter from the book.
- Butterflies flying all around the sand sculpture of the character Morpheus.
While the sand sculptures created by Civic and Audible were a site to see by themselves at Comic-Con, Gravity Jack was ecstatic to develop these custom Instagram filters to take their experience over the top!
See it in action!
While at Comic-Con Audible was looking to take their Sandman sculptures to the next level by establishing a social media presence
Gravity Jack’s Solution
Create custom Instagram filters specific to each of the sand sculptures for Comic-Con attendees to interact with and share on social media
Three different and distinct Instagram filters that leverage AR to depict scenes and characters within the Sandman series
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