SANDMAN INSTAGRAM FILTER
While viewing the sculptures, attendees were encouraged to scan a QR code with their phones, which prompted them to open the Instagram app. Once Instagram opened attendees were met with a custom filter specific to the sand sclpture and the scene in the book. For the Instagram filters, Gravity Jack developed custom 3D art and lively animations which included frozen icicles, butterflies, and hypnotic smoke. The development of this project served as another level of engagement for the Comic-Con event while also leveraging social media to promote their original series, The Sandman.

Client
- Civic
- Audible (An Amazon Company)

Platforms
Services

Augmented Reality
Place digital experiences within a real-world environment

Custom Software

Mobile Design

3D Development

Animations

Object Detection
The Project process
Timeline Stages

User Stories
A process of identifying and organizing content.

WIREFRAMES
Planning the rough layout and structure of the site’s pages.

UI DESIGN
Applying the styles to the wireframes to achieve the final design.

DEVELOPMENT
Building the website with modern coding techniques.

Quality Assurance
Identifying and fixing any bugs in the code on multiple devices and screen sizes.

LAUNCH
Setting up your site on a hosting service or packaging up the code and handing it over to you!
PROJECT DEVELOPMENT
- A hazy environment that mimics smoke coming from a Moriarty’s pipe — a character in the Sandman series.
- Snowfall animations which brought to the life the vampiric apocalypse of Impact Winter from the book.
- Butterflies flying all around the sand sculpture of the character Morpheus.
While the sand sculptures created by Civic and Audible were a site to see by themselves at Comic-Con, Gravity Jack was ecstatic to develop these custom Instagram filters to take their experience over the top!

Animated Filters

Custom Software
Animated Filters

Custom Software
See it in action!

The Goal
While at Comic-Con Audible was looking to take their Sandman sculptures to the next level by establishing a social media presence

Gravity Jack’s Solution
Create custom Instagram filters specific to each of the sand sculptures for Comic-Con attendees to interact with and share on social media

The Result
Three different and distinct Instagram filters that leverage AR to depict scenes and characters within the Sandman series
We have things to say
AR Glasses: The Golden Age of AR Content Is Near
We're all familiar with the top eyewear brands -- Ray-Ban, Burberry, Oakley, Apple...
AirTags: Another Potential AR Play From Apple
Rumored for years, the Apple AirTags finally came to fruition during Apple's "Spring...
WHAT IS WEBAR? A HANDBOOK ON WEB-BASED AUGMENTED REALITY
As a digital agency that prides itself on creating custom mobile applications, we’ll be...