SANDMAN INSTAGRAM FILTER
While viewing the sculptures, attendees were encouraged to scan a QR code with their phones, which prompted them to open the Instagram app. Once Instagram opened attendees were met with a custom filter specific to the sand sclpture and the scene in the book. For the Instagram filters, Gravity Jack developed custom 3D art and lively animations which included frozen icicles, butterflies, and hypnotic smoke. The development of this project served as another level of engagement for the Comic-Con event while also leveraging social media to promote their original series, The Sandman.
- Audible (An Amazon Company)
Place digital experiences within a real-world environment
- A hazy environment that mimics smoke coming from a Moriarty’s pipe — a character in the Sandman series.
- Snowfall animations which brought to the life the vampiric apocalypse of Impact Winter from the book.
- Butterflies flying all around the sand sculpture of the character Morpheus.
While the sand sculptures created by Civic and Audible were a site to see by themselves at Comic-Con, Gravity Jack was ecstatic to develop these custom Instagram filters to take their experience over the top!
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