COLORADO VR
Looking to showcase what was then an infant technology, 360º video. The team at Gravity Jack packed their bags for an excursion across the beautiful state of Colorado to film some of the area’s most iconic landscapes, breweries, and venues. The result is Colorado VR, an iOS and Android mobile application that takes users on a virtual tour of all that the state of Colorado has to offer using either a 360º video sphere or virtual reality paired with a Google Cardboard headset.
Gravity Jack’s intuitive UI/UX designs within the app made it so that users can easily select from up to 15 different locations to explore in high definition 360º video. Once selected, users are immediately transported and immersed into iconic locations such as Red Rocks Amphitheater, Coors Field, and Maroon Bells. With the ability to move their phone in any direction, users are surrounded by the incredible sights and sounds of Colorado.
Client
Gravity Jack
Platforms
- iOS App Development
- Android App Development
SERVICES
Mobile Apps
Deliver dynamic content to customers in new and exciting ways
Virtual Reality
Complete immersion in a custom digital environment
360º Video
Immersive spherical video of existing locations that can be placed in VR
On-Site Production
Travel based on the project’s needs to capture any necessary data
Google Cardboard
An easy and affordable way to experience VR on a mobile device
Backend Framework
Enables the client to easily update details within the app
THE GRAVITY JACK PROCESS
Even with this being an internal project, Gravity Jack handled the entire process as if it were a client. Regular meetings, team updates, and development sprint cycles. One point of difference than other projects handled all of the post launch marketing — a service we still offer to all of our clients!
TIMELINE STAGES
USER STORIES
Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.
WIREFRAMES
The blueprints of a project that put the design and development teams on the same page prior the development
UI/UX DESIGN
Integrating branding, style guides, and more to give the project cohesive look and feel
DEVELOPMENT
Development begins with the architecture of the project with integration tests help verify that all software is written based on the project requirements
QUALITY ASSURANCE
A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience
LAUNCH
Gravity Jack created key partnerships with local businesses and other attractions to help promote the launch of Colorado VR
PROJECT DEVELOPMENT
360º Video has a host of use cases — especially when paired with virtual reality. To showcase its full potential, Gravity Jack wanted to take a trip to beautiful Colorado and share their experience with everyone by developing a mobile app. To make this happen, they packed tents, sleeping bags, and a series of GoPro cameras and set out for Colorado to capture high definition footage of the state. The trip included stops at Rocky Mountain National Park, Cerebral Brewing, Crested Butte, and 12 other locations across the entire state of Colorado. Once the trip was finished, Gravity Jack packed up their equipment and headed back to headquarters to begin the development process.
Gravity Jack took the footage from each location and stitched all of the different angles together to make one cohesive experience. This allows the user to move in any direction and have the scenery reflect the movement. To take things to the next level, Gravity Jack developed a dual-platform mobile application that featured options to view the locations in virtual reality. Making the experience more accessible, Gravity Jack leveraged the Google Cardboard platform so that the locations can be viewed on VR while using a mobile device. As part of the promotion of Colorado VR, Gravity Jack even designed and printed a series of Google Cardboard headsets that were Colorado VR branded. When complete, Colorado VR showcased just how 360º video has the ability to transport users anywhere at any time.
GRAPHIC DESIGN
Gravity Jack developed all branding guidelines and all UI/UX for the project from scratch
Extra Graphics
As part of the project’s marketing efforts, Gravity Jack developed additional assets to help promote the mobile app in a variety of ways
MOBILE DESIGNS
With the app being offered for both iOS and Android, Gravity Jack had to account for UI/UX and the VR experiences on a variety of devices
Mobile Design
Complimentary mobile designs that are compatible with numerous mobile devices and browsers
FINAL DELIVERY
Gravity Jack was able to showcase the then infant technology of 360º video combined with the power of virtual reality. When watching a video, users no longer have to wonder what else is in the scene. They can turn their phone in any direction to get a full 360º view.
The Goal
Provide potential clients the ability to download an app and see first-hand how 360º video and virtual reality can benefit their business be it real estate or tourism.
Gravity Jack’s Solution
Pack up our bags and take users on a trip with us as we explore the beautiful state of Colorado. With 15 different locations planned, we wanted to capture high definition 360º video using our GoPro rig and stitch the film together for one cohesive experience.
The Result
A mobile application that can be downloaded for iOS and Android. That allows users to select from the 15 locations and choose between seeing 360º footage or enjoying the footage in a VR environment using a Google Cardboard. Users from all over the country were able to see and explore Colorado as if they were actually there!
