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THE GREAT OREO COOKIE QUEST

The Great Oreo Cookie Quest is a mobile app with a complimentary website that leverages object recognition to discover hidden rewards by scanning items in the real world. It takes users on an incredible journey that allows them to make discoveries in order to win digital prizes such as stickers and wallpapers that can be uploaded to their phone.

As players accrue points by making more discoveries, they will be able to win bigger prizes such as Google Play Store vouchers. When a user scans packages of Oreo cookies, they will be entered into the grand sweepstakes! The Great Oreo Cookie Quest was developed to be available in 17 countries in Europe & Russia as well as 13 countries in Latin America.

Client

  • OREO
  • Mondelez

Platforms

  • ASP.NET Core 2.0 
  • Kubernetes Clustering
  • Cloud SQL 
  • And more!

Services

Mobile Apps

Deliver dynamic content to customers in new and exciting ways.

Web Development

Creation of an online presence that is unique to the project.

Object Detection

Ability to scan and recognize any real-world object

Custom Software

Code development specific to the project’s needs.

Language Localization

Provide specific languages based on the user’s location.

3D Development

Realistic 3D artwork that can be viewed from any angle.

THE GRAVITY JACK PROCESS

Since the project involved severable deliverables that included a cross platform mobile application and website across several countries, the Gravity Jack digital production team provided consistent quality and visibility to the project’s various milestones.

Timeline Stages

User Stories

Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.

WIREFRAMES

The blueprints of a project that put the design and development teams on the same page prior the development

UI DESIGN

Integrating branding, style guides, and more to give the project cohesive look and feel

DEVELOPMENT

Development begins with the architecture of the project with integration tests to help verify that all software is written based on the project requirements

Quality Assurance

A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience

LAUNCH

Working alongside the client, a process is established to launch the project based on the intended audience. The code is then packaged up and provided to the client!

PROJECT DEVELOPMENT

Being pioneers in the Augmented Reality space, Gravity Jack was a perfect fit for OREO’s search for an agency that could develop software capable of scanning and recognizing everyday objects. The overall objective of the OREO Cookie Quest application was to encourage users to scan objects as they go about their day as part of an OREO-themed scavenger hunt. To make this happen, Gravity Jack worked closely with the client to build a robust database of everyday objects such as coffee mugs, watches, and of course, OREO Cookies that app users can scan in hopes of unlocking prizes. The database also included a backend framework that allowed the client to add new scanable objects and edit or remove existing objects.

When a user scanned a recognizeable object within the database, a 3D OREO would appear on the screen and perform an animation where the cookie twisted open, revealing a prize. Prizes included exclusive videos, stickers, wallpapers, and even the ability to be entered into a drawing for a vacation getaway! As users scanned objects in the hopes of collecting all of the objects, the app’s database would keep track of which items were captured and which were still available. In the event a user collected all the items, additional prizes were made available to them.

Additionally, Gravity Jack created a crossplatform website for the Cookie Quest where users unlocked additional content that included games, coupons, and the ability to download the app. The OREO Cookie Quest was released in the app stores accross several countries throughout the world including Europe and Latin America. To make this happen, Gravity Jack had to ensure that each language was correctly deployed wherever the app was downloaded, while also adhering to different app store regulations that varied by country — making for a succesful glbal campaign for the OREO team.

3D Development

Gravity Jack’s 3D team replicated a series of 3D versions of the OREO cookie that featured various icons and colors. Once an object was scanned and recognized, the 3D cookie would appear on the screen and animate by twisting open — ultimately revealing a prize.

3D Asset Optimization

Adding details and optimizing existing 3D models for mobile use.

Wireframes

The OREO Cookie Quest mobile app had several screens that tusers could potentially experience while exploring. To ensure every action lead to the corresponding screen, Gravity Jack built a robust series of wireframes prior to development.

Wireframing

The blueprints of a project that put the design and development teams on the same page prior to the development.

Mobile Designs

Knowing that the ability to scan objects and get rewards were the top tier features of the app, Gravity Jack was thorough in the process in designing and developing mobile designs that made for an enjoyable user experience.

Mobile

Deliver dynamic content to customers in new and exciting ways.

Mobile Designs

Knowing that the ability ro scan objects and get rewards were the top tier features of the app, Gravity Jack was thorough in the process in designing and developing mobile designs that made for an enjoyable user experience.

Mobile

Deliver dynamic content to customers in new and exciting ways.

Associated Graphics

Gravity Jack designed a whole series of OREO cookies that showed users what objects have already been scanned and which ones are still left to be found.

Graphic Design

Original designs that follow branding guidelines

COMMERCIAL SUCCESS

To bring notoriety to the project, OREO and their affiliates created and released a series of commercials for different areas of the world.

Marketing

Promotion of the project across several platforms.

Final Delivery

Completion of the OREO Cookie Quest aimed and achieved increasing short-term sales growth by captivating and engaging consumers at the most critical time (point of sale) as well as increasing brand engagement everywhere. By incorporating Oreo’s recognizable brand in new and interactive ways.

The Goal

OREO and their associates wanted provide a cutting-edge reward system for customers that engage with their packaging and products in stores and out in the real world..

Gravity Jack’s Solution

A mobile app and corresponding website that sent users on an OREO-themed scavenger hunt. Using object recognition technology, users could open the Cookie Quest application to scan objects in order to win prizes.

The Result

A global release that was a commercial success. OREO was able to keep their customers engaged through prizes as well as keep them up to date with all things OREO through push notifications and other screens within the app.

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