The Project

Gravity Jack designed and built a completely custom mobile product experience, available free for Apple's iPad, that allows the user to customize Sumitomo's Cyclo® BBB products. This is done by selecting and viewing a product virtually, in real space — as though the item is sitting in front of the user. In addition to simply viewing and customizing the item, users can spin, rotate, zoom and even virtually explode the product to view each individual part and learn, in detail, precisely what sets Sumitomo’s product lines above the rest.

The Result

Sumitomo presented the project to its parent and sister companies, as well as its own salesforce to rave reviews and the project continues to be identified as one of the most futuristic and inspiring products of its kind in the industry:

“Our experience with Gravity Jack has been overwhelmingly positive. The flexibility that Gravity Jack has shown throughout our project has been above and beyond. The services, professionalism and results of our working partnership with Gravity Jack have exceeded our expectations and the results have been widely received by our sales force, select customers, internal employees and overseas parent companies. For our industry, this is a giant leap in technology and innovative brand promotion.”