AR R1 VIRTUAL EXPERIENCE
TaylorMade came to Gravity Jack, eager to provide a cutting-edge way for fans of golf to learn about the extreme level of customization and superior settings, available with the all-new R1 Driver. Using the cover of Golf Digest and a two-page spread on the inside, users scanned an image and instantly viewed a realistic 3D R1 Driver in an interactive augmented reality space. From there, they could spin, zoom, and tap on the driver to learn more about its specifications.
Taking the virtual product display experience to the next level, users can customize settings, just as they would in real life, and even virtually ‘explode’ the club model to view each small detail. Once the settings were set, users could even test a swing with the club on a fully-virtual driving range — learning how each setting affected the distance, loft and more.
Client
TaylorMade
Platforms
- iOS App Development
- Android App Development
SERVICES
Augmented Reality
Place digital experiences within a real-world environment
Mobile App
Deliver dynamic content to customers in new and exciting ways
Custom Software
Code development specific to the project’s needs
3D Development
Realistic 3D artwork that can be viewed from any angle
Custom Animations
Movements and actions that bring 3D artwork to life
Object Detection
Ability to scan and recognize any real-world object
THE GRAVITY JACK PROCESS
Gravity Jack’s in-house custom 3D, creative, development and marketing teams worked collaboratively with TaylorMade to create a completely custom augmented reality campaign for iOS and Android devices. Ultimately, Gravity Jack was selected by TaylorMade due to their ability to deliver extremely customizable features on a specific timeframe.
TIMELINE STAGES
USER STORIES
Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.
WIREFRAMES
The blueprints of a project that put the design and development teams on the same page prior the development
UI/UX DESIGN
Integrating branding, style guides, and more to give the project cohesive look and feel
DEVELOPMENT
Development begins with the architecture of the project with integration tests help verify that all software is written based on the project requirements
QUALITY ASSURANCE
A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience
LAUNCH
Working alongside the client, a process is established to launch the project based on the intended audience. The code is then packaged up and provided to the client!
TABLET DESIGNS
Gravity Jack developed the AR R1 Virtual Experience compatible for tablet use allowing for a more dynamic experience when adjusting and testing the driver within the augmented reality environment.
Tablet
UI/UX development for mobile devices with larger screen sizes
FINAL DELIVERY
In an effort to generate buzz and excitement around the announcement and launch of TaylorMade’s next hottest driver, Gravity Jack provided TaylorMade sales reps and customers an exciting first-look of the new club through the AR R1 Virtual Experience. The experience encouraged users to engage with the new driver in an augmented reality space and test within a virtual environment.
The Goal
TaylorMade came to Gravity Jack, eager to drive awareness of and excitement for the new R1 driver, in a way that not only was unlike any other experience consumers had seen, but also generated press and earned media from the launch.
Gravity Jack’s Solution
A custom virtual product display app for iOS and Android that uses augmented reality technology. When the app was used to scan TaylorMade marketing (magazine ads, posters, etc), it triggered a lifelike, 3D model of the driver that can be customized and tested on a virtual driving range.
The Result
The campaign initially had an individual engagement index 42% higher than the industry average and featured over 1,100 articles of press (including nods from Yahoo!, The Boston Globe, ABC News San Francisco and The Boston Globe) in only the first week.
