UNDERSTANDING LYMPHOMA AR APP

Traditionally, cancer patients would have to visit a hospital and be hooked up to an IV for their treatments. With new research and advancements, there are now oral medications that can be taken at home. To emphasize the importance of regularly taking these medications, the Lymphoma Research Foundation reached out to Gravity Jack to create a one-of-a-kind mobile experience — the Understanding Lymphoma app. Featuring three different augmented reality experiences, the Understanding Lymphoma app focuses on the CAR-T Cell which is found in the oral medications that help fight cancerous cells.

Experience 1: Places a 3D model of the CAR-T Cell in a user’s environment where they read about the different parts of the cell. When a user taps text to read about the parts, there is an animation on the cell which lets the user know which part they are currently reading about.

Experience 2: A 3D animated time-lapse of the positive and negative effects that taking or not taking medication can have on blood cells. In this experience, users watch as CAR-T Cells go into a patient’s bloodstream and take on the cancerous cells. Conversely, the experience shows users the negative effects that can happen if patients do not regularly take the recommended medication.

Experience 3:  Not one, but two AR games! In the first game, users are the CAR-T Cell and cancerous cells are coming at them. The objective is to move the cell around the screen and destroy the cancerous cells as they approach. In the second game, the difficulty is picked up as users have healthy cells and cancerous cells moving toward them. Users now have to distinguish between the two and let the healthy ones pass and destroy the cancerous cells. At the end of these games, users are presented with their score showing them how well they did.