The visuals are stunning, the UI is seamless, and the app looks ready to ship. But before software can be made widely available, one critical step should happen: beta testing. Like a dress rehearsal for a Broadway show, beta testing is key to any app’s success. For anyone looking to bring an app to market, […]
The HoloLens 2 is marketed as a mixed reality headset/smartglasses hybrid, designed first and foremost for “front line workers”. By utilizing hand gestures and/or voice commands, users gain access to useful info meant to boost efficiency and streamline the workflow process. Serving as a hands-free tool, the HoloLens 2 combines the real with the virtual […]
In the world of product development, projects can take on many different forms and purposes, two of which include a minimum viable product or a proof of concept. Developers are often faced with a slew of questions like: What are we building, and what is it trying to accomplish? Is the app going live with […]
Earlier this week, Apple unveiled the iPhone 12 in its various sizes ranging from the Pro Max to the fun-sized mini. If you were afraid of a dull year without innovation, a pleasant surprise awaits; the 12 packs more than its fair share of new toys and features. While specs like display and resolution differ […]
The year is 2020, and the ongoing quest for improvement has led to a blast from the past: LiDAR. Just when it felt like augmented reality hit a wall with detection and recognition of scenes and objects, LiDAR provides a breath of fresh air to advance AR to the next level.
Gravity Jack co-founder Jennifer Richey breaks down the role of AR in advertising You know what they say. There’s only three certainties in life: death, taxes, and unskippable ads. Like it or not, advertisements are the bridge toll we pay to access the bevy of free apps and services we know and love. Although it […]
Proper training is what separates medical students from seasoned professionals, and the key point of difference is firsthand experience versus drills and exercises. When it’s the real deal, there are no second chances. Rather than waiting for sick patients in order to gain hands-on medical training, healthcare workers are starting to leverage immersive technology like […]
For many, when they hear the term “augmented reality” their first thoughts immediately jump towards futuristic, high-tech gadgets that can only be seen in high budget movies. Surely not something that would impact their day-to-day routines. Once upon a time, that notion may have been true with practical uses for AR being few and far […]
Apple’s 20th Worldwide Developers Conference wrapped up last Friday, and with it came the latest and greatest the tech giant has in store for us consumers. As futurists, we at Gravity Jack get fired up about any and every piece of emerging technology, so naturally the announcement of ARKit 4 caught our attention. Several new […]
As new immersion tech begins to take shape, the overlap of capabilities make it hard to distinguish between them. How are augmented reality and mixed reality different? Is there a difference at all? As we dive deeper, the lines begin to blur and it’s hard to tell what each tech is responsible for. In an […]
