Gravity Jack co-founder Jennifer Richey breaks down the role of AR in advertising You know what they say. There’s only three certainties in life: death, taxes, and unskippable ads. Like it or not, advertisements are the bridge toll we pay to access the bevy of free apps and services we know and love. Although it […]
Proper training is what separates medical students from seasoned professionals, and the key point of difference is firsthand experience versus drills and exercises. When it’s the real deal, there are no second chances. Rather than waiting for sick patients in order to gain hands-on medical training, healthcare workers are starting to leverage immersive technology like […]
For many, when they hear the term “augmented reality” their first thoughts immediately jump towards futuristic, high-tech gadgets that can only be seen in high budget movies. Surely not something that would impact their day-to-day routines. Once upon a time, that notion may have been true with practical uses for AR being few and far […]
Apple’s 20th Worldwide Developers Conference wrapped up last Friday, and with it came the latest and greatest the tech giant has in store for us consumers. As futurists, we at Gravity Jack get fired up about any and every piece of emerging technology, so naturally the announcement of ARKit 4 caught our attention. Several new […]
As new immersion tech begins to take shape, the overlap of capabilities make it hard to distinguish between them. How are augmented reality and mixed reality different? Is there a difference at all? As we dive deeper, the lines begin to blur and it’s hard to tell what each tech is responsible for. In an […]
In light of the recent coronavirus developments, everyone from the classroom to the workforce has had to adapt to new conditions by way of “remote technology”. With more and more people working from home because of COVID-19, it has led many to wonder, are webcam conversations the limit of our innovation during the stay-at-home period? […]
Multichannel retailing continues to drive the industry’s future. You’d be hard pressed to find a brick and mortar retailer that doesn’t feature a companion app. However, product reviews and online catalogs are seemingly becoming the bare minimum needed to keep up with modern competition. One critical aspect is still missing in today’s retail space: engagement.
Futuristic as it sounds, augmented reality is no stranger to our everyday lives. If you’ve ever played with Snapchat face filters or caught a Squirtle off the sidewalk then you’ve already tasted some of what AR can offer. But as time progresses and children are born with mobile devices in hand, AR’s expansion is all […]
Kicking off 2020 is another Consumer Electronics Show (CES), the annual gathering place for world-class innovators. Household names like Samsung, Intel, and Sony come together to show off the latest and greatest in consumer tech. Gravity Jack is no stranger to Las Vegas; we first attended CES in 2012 and again just last year with […]
The life of a developer is often incredibly rewarding. We get to take an idea for an app or software that doesn’t currently exist and bring it to life through code! However, that’s not to say there isn’t a fair share of headaches acquired along the way, but if it were easy everyone would be […]
