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EMC World 2016

Creation of a digital augmented reality experience for the centerpiece exhibit of the Solutions Expo at EMC World 2016. The “Experience Future-Ready” experience showed attendees how their personal and business lives are already being ‘future-proofed.’

The Project

Attendees entered a space defined by twenty-four towering LED structures, arching 20 feet overhead. In the center, a 6-foot model of a city was shown, with projection-mapped content on each side. Visitors were able to explore the city with a tablet-based augmented reality (AR) app, developed by Gravity Jack.


Private Mobile App
Augmented Reality


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