INTERACTIVE PLACEMAT
Wanting to bring a new level of fun and engagement to the casual dining experience, KraftHeinz partnered with Gravity Jack to create the Interactive Placemat experience. The dynamic mobile application for iOS and Android devices uses augmented reality technology to unlock a 3D world of games and characters by scanning a series of custom printed placemats distributed within KraftHeinz partner restaurants.
Within the Interactive Placemat world, users explore a 3D map where each stop brings a new gaming opportunity that includes games based on age-old classics with a Kraft-Heinz-themed twist such as Space Invaders and pop a shot. By leveraging augmented reality, these games took place on the tabletop right within the restaurant! The development of the Interactive Placemat mobile app, Gravity Jack, provided KraftHeinz and their partner restaurants a futuristic spin on traditional placemats that are fun for the whole family.
Client
KraftHeinz
Platforms
- iOS App Development
- Android App Development
SERVICES
Augmented Reality
Place digital experiences within a real-world environment
Mobile App
Deliver dynamic content to customers in new and exciting ways
3D Development
Realistic 3D artwork that can be viewed from any angle
Custom Animations
Movements and actions that bring 3D artwork to life
Game Development
End-to-end gaming solutions that follow the latest trends and best practices
Object Detection
Ability to scan and recognize any real-world object
THE GRAVITY JACK PROCESS
Gravity Jack collaborated with the client to ensure that the designs were true to the KraftHeinz brand, engaging, and worked well for augmented reality recognition. The end result was a one of a kind placemat experience that allowed users to play games and more on top of the dining table!
TIMELINE STAGES
USER STORIES
Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.
WIREFRAMES
The blueprints of a project that put the design and development teams on the same page prior the development
UI/UX Design
Integrating branding, style guides, and more to give the project cohesive look and feel
DEVELOPMENT
Development begins with the architecture of the project with integration tests help verify that all software is written based on the project requirements
QUALITY ASSURANCE
A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience
LAUNCH
Working alongside the client, a process is established to launch the project based on the intended audience. The code is then packaged up and provided to the client!
PROJECT DEVELOPMENT
Gravity Jack began the project by designing a set of print placemats that featured traditional games and customized characters alongside KraftHeinz branding. Designed into the placemat is text that encourages users to download the Interactive Placemat mobile application from the Apple App Store or Google Play. The next step was developing custom computer vision technology so that any device with the application downloaded can recognize the placemat by scanning it with a mobile device’s camera.
Once the app is downloaded, users quickly discover that this is nothing like the traditional placemat they’ve become accustomed to over the years. Scanning a placemat unlocked an augmented reality-based 3D gaming world where each stop on the map provided a new gaming opportunity. Each game was developed by Gravity Jack and featured a KraftHeinz theme that included the ability to color digital 3D characters, fling vegetables into boiling pots of water, and more! Be sure to watch the video below to see how Gravity Jack was able to seamlessly bring augmented reality into the casual dining experience!
3D DEVELOPMENT
All gaming aspects of this project required Gravity Jack to custom develop a series of KraftHeinz themed 3D models that could be displayed in AR.
3D Development
Realistic 3D artwork that can be viewed from any angle
CUSTOM DESIGNS
Gravity Jack began the design process by customizing a series of printed placemats that included traditional placemat games alongside characters. These placemats were then distributed within KraftHeinz partner restaurants.
Object Detection
Users scanned the placemats to activate the AR content
LANDSCAPE MOBILE DESIGNS
To optimize the overall gaming experience Gravity Jack integrated the ability for users to enjoy the experience in landscape mode.
User Experience Design
Enhancing the user’s overall experience through thoughtful digital designs
FINAL DELIVERY
In collaboration with Gravity Jack, KraftHeinz brought a digital application that was completely unique to the dining experience. The KraftHeinz mobile application brought traditional placemats to life through augmented reality.
The Goal
Instead of handing families dining out a box of crayons and a typical placemat that can be drawn on, KraftHeinz wanted to engage customers through technology.
Gravity Jack’s Solution
Design a set of print placemats that can bring traditional games and customized characters to life when scanned with a mobile divide.
The Result
A dynamic mobile application for iOS and Android devices uses augmented reality technology to unlock a 3D world of games and characters by scanning a series of custom printed placemats distributed within KraftHeinz partner restaurants.
