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TaylorMade Golf
AR R1 Virtual Experience

Augmented Reality interaction experience for the debut of the highly-anticipated, revolutionary new Taylormade R1 Driver.

The Project

TaylorMade came to Gravity Jack, eager to provide a cutting-edge way for fans of golf to learn about the extreme level of customization and superior settings, available with the all-new R1 Driver.

Using the cover of Golf Digest and a two-page spread on the inside cover, users scanned an image and instantly viewed the R1 Driver in interactive 3D. Users can customize settings, just as they would in real life, and even virtually 'explode' the club model to view each small detail. Once the settings were how they liked, users could even test a swing with the club on a fully-virtual driving range -- learning how each setting affected the distance, loft and more.

Creative Elements

Deliverables

iOS Tablet App

See It In Action

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