RAV4 FOR 4
Wanting to celebrate the release of the new Rav4 SUV, Toyota in partnership with the BIG3 basketball league enlisted Gravity Jack to conceptualize and develop the Rav4 for 4 mobile app. Showcased at halftime of BIG3 games, the Rav4 for 4 app leveraged augmented reality to display both consumer insights into the Rav4 as well as a unique basketball-themed gaming experience.
The experience equipped users with an iPad and encouraged them to walk around the exterior and explore the interior new Rav4 to trigger exclusive AR content that highlighted the vehicle’s features. After learning about the car’s features, users unlocked a mini basketball game that was played in AR space. Celebrating the release of the Rav4, users raced against the clock to see how many not 3, but 4 pointers they could make before time ran out! The end result was a perfect blend of education and entertainment that brought the Toyota and BIG3 brands together.


Client
- Toyota
- BIG3


Platforms
iOS App for iPads
Services


Augmented Reality
Place digital experience within a real-world environment


Mobile App


Custom Software


3D Development


Game Development


Object Detection
THE GRAVITY JACK PROCESS
Timeline Stages


User Stories
Puts us in the shoes of a potential user to make informed decisions about the functionality and flow of the project.


WIREFRAMES
The blueprints of a project that put the design and development teams on the same page prior the development


UI DESIGN
Integrating branding, style guides, and more to give the project cohesive look and feel


DEVELOPMENT
Development begins with the architecture of the project with integration tests help verify that all software is written based on the project requirements


Quality Assurance
A test plan is created where the project is tested at each development milestone and again multiple times upon competition to ensure a seamless experience


LAUNCH
Working alongside the client, a process is established to launch the project based on the intended audience. The code is then packaged up and provided to the client!
PROJECT DEVELOPMENT
The marketing agency NCOMPASS approached Gravity Jack seeking a team capable of leading a project that combined the newly formed partnership between Toyota and the BIG3 Basketball league into one unique experience. Additionally, the experience was to be used during halftime of the BIG3 games and encourage attendees to interact with Toyota’s new Rav4 SUV. Gravity Jack’s solution was to create an augmented reality experience that places unique markers all along the exterior and interior of the vehicle. Using Apple’s iPad, users would scan the markers to prompt AR text that gives users insights to the Rav4’s consumer features.
Once the user completed exploring the car’s features, the app prompted a Toyota and BIG3 branded mini basketball game that was played within an augmented reality scene. Using their finger on the iPad, users would pull the basketball back and release it to launch a shot. The AR game featured a shot clock, scoreboard, and an exclusive 4-point shot to celebrate the release of the Rav4. Competing against their attendees of the BIG3 game, users would race against the clock to see how many 4-pointers they could make in a single session. In the end, the Rav4 for 4 was a great example of how the power of AR can be harnessed for any type of occasion.




WIREFRAME DESIGNS


Wireframes
The blueprints of a project that put the design and development teams on the same page prior the development
TABLET DESIGNS



Tablet
UI/UX development for mobile devices with larger screen sizes


















Tablet Designs



Tablet
UI/UX development for mobile devices with larger screen sizes
FINAL DELIVERY




The Goal
Celebrating the release of the sew Rav4 vehicle, the team at NCOMPASS wanted to create a marketing campaign that combined the newly formed partnership between Toyota and the BIG3 Basketball league into one unique experience.




Gravity Jack’s Solution
With an actual Rav4 present at BIG3 games, Gravity Jack wanted to deliver an experience thaty encourgaed users to interact with the car and its features. In addition to engagement with the car, Gravity Jack wanted to deliver an experience that will leave attendees with a lasting impression.




The Result
To accomplish the client’s goals for the project, Gravity Jack developed a series of AR experiences that allowed users to walk around the car and activate educational AR content. After the user explored all of the features via AR markers, the application presented the user with a mini basketball game that also leveraged augmented reality technology.
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