In recent years, augmented reality (AR) has gained significant momentum as a technology with the potential to transform industries and change the way we interact with digital content. One company that has been at the forefront of AR innovation is Apple, and its highly anticipated AR glasses are expected to have a profound impact on the AR … RUMORS ABOUT THE APPLE AR GLASSES INTENSIFY
The virtual reality (VR) landscape has been rapidly evolving over the past few years, and one of the most promising advancements that are set to change the game is the Oculus passthrough functionality. With this new feature, the Oculus VR headset allows users to see and interact with the real world while still being immersed in … EXAMINING THE OCULUS VR PASSTHROUGH FUNCTIONALITY
It’s no secret that Apple has embraced the cutting-edge technology of augmented reality (and why shouldn’t they?) with its ARKit platform. One of the key technologies that powers ARKit is LiDAR, which stands for Light Detection and Ranging. In past blog posts, we’ve explored ARKit and LiDAR technologies separately, but today we discuss how together they unlock endless possibilities … HOW LIDAR IN ARKIT IS SHAPING AUGMENTED REALITY
As they say, it’s a tradition unlike any other the Masters Golf Tournament is one of if not THE most prestigious event in the sport of golf. It draws fans from all over the world to watch the top golfers compete for the coveted green jacket. As technology continues to advance, there is an opportunity to enhance … AUGMENTED & VIRTUAL REALITY IN GOLF
As explained in a previous blog, WebAR (Web-based Augmented Reality) is an exciting new technology that enables users to experience augmented reality content directly from their web browser, without the need for a separate app or software installation. There are several WebAR platforms available on the market, each with its own strengths and weaknesses. In addition to reiterating … THE EMERGING MARKET OF WEBAR
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We’re all familiar with the top eyewear brands — Ray-Ban, Burberry, Oakley, Apple (huh?), Microsoft (wait, what?). That’s right, in the not-so-distant future, we envision a world where consumers are getting their next pair of glasses from Apple’s Genius Bar or delivered to their doorstep by Snapchat. No, it won’t be because their frames are … AR GLASSES: THE GOLDEN AGE OF AR CONTENT IS NEAR
Rumored for years, the Apple AirTags finally came to fruition during Apple’s “Spring Loaded” event in April. The button-sized accessory is part of the Find My system on Apple devices and is helping users locate phones, keys, bags, and the TV remote that seems to end up in the depths of the couch that would … AIRTAGS: ANOTHER POTENTIAL AR PLAY FROM APPLE
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As a digital agency that prides itself on creating custom mobile applications, we’ll be the first to tell you that mobile apps aren’t needed for all augmented reality projects. While apps are no doubt at the top of the mountain when it comes to AR, the emergence of WebAR, means they are no longer the … WHAT IS WEBAR? A HANDBOOK ON WEB-BASED AUGMENTED REALITY
