Multichannel retailing continues to drive the industry’s future. You’d be hard pressed to find a brick and mortar retailer that doesn’t feature a companion app. However, product reviews and online catalogs are seemingly becoming the bare minimum needed to keep up with modern competition. One critical aspect is still missing in today’s retail space: engagement.
Futuristic as it sounds, augmented reality is no stranger to our everyday lives. If you’ve ever played with Snapchat face filters or caught a Squirtle off the sidewalk then you’ve already tasted some of what AR can offer. But as time progresses and children are born with mobile devices in hand, AR’s expansion is all […]
A couple of summers ago we started a series of blogs where we picked an industry that we thought could benefit from augmented reality (AR) technology, and more specifically our patented AR enterprise solution, Adroit. The objective was to identify pain points or create situations that were industry specific and outline how AR could be […]
We live in a data-driven world. As businesses and consumers, almost every decision we make is based on collected data. Whichever of the two categories you may fall into, it can be incredibly difficult to not only filter through the all of the data to find what is important, but also present it in an […]
On a mountain all it takes is one small disruption to create a massive avalanche. The same can be said for new ideas and applications in the tech space. One small change to an existing technology can change the entire landscape of how we operate in our everyday lives. Just this month, Apple announced the […]
If you’ve been underwhelmed by augmented reality that you’ve seen to date, you’re not alone. For almost a decade (but most recently the last couple of years) the impact that AR will have on our lives has been promised. But ask anyone on the street about AR and what do you get? Pokemon. Behind the […]
Like most technologies, the beginnings of augmented reality (AR) were humble. At the time, the idea of overlaying 3D content into our real world was the talk of science fiction. Making it a reality was revolutionary, but that doesn’t mean there weren’t limitations to its capabilities. For each limitation however, there were countless applications of […]
If you’re like us (continually keeping an ear to the ground about the release and reviews of new mobile technology), there is a chance you’ve seen that the Internet has been throwing some serious shade at the Lenovo Phablet 2. Obviously, no device is flawless (and it is worth mentioning that the Phab 2 is […]
Depending on your background and awareness of augmented reality, what we are about to say may come as a major shock. You may want to take a breath. Most people are under the assumption that augmented reality is only for gaming and social media. Sometimes, the truth hurts. Alas, just as Luke Skywalker had to […]
Earlier this week Mark Rosner wrote an article for VentureBeat titled, Why AR Will Be Bigger Than VR. He opens the piece by conceding the fact that when VR is done right, it’s an incredibly compelling experience with enormous upside. As an agency who creates custom virtual reality experiences, we couldn’t agree more. There is […]
