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Tags: mixed reality

Augmented Reality vs. Mixed Reality: What’s The Difference?

Augmented Reality vs. Mixed Reality: What’s The Difference?

As new immersion tech begins to take shape, the overlap of capabilities make it hard to distinguish between them. How are augmented reality and mixed reality different? Is there a difference at all? As we dive deeper, the lines begin to blur and it’s hard to tell what each tech is responsible for. In an […]

Augmented Reality and Retail: The Future Shopping Experience

Augmented Reality and Retail: The Future Shopping Experience

Multichannel retailing continues to drive the industry’s future. You’d be hard pressed to find a brick and mortar retailer that doesn’t feature a companion app. However, product reviews and online catalogs are seemingly becoming the bare minimum needed to keep up with modern competition. One critical aspect is still missing in today’s retail space: engagement.

Gravity Jack Nominated For 2018 AWE Auggie Awards!

Gravity Jack Nominated For 2018 AWE Auggie Awards!

The 2018 AWE Augmented Reality Awards (Auggies) are here and we need your votes to help our nominated projects get recognition! We promise it will only take you 30 seconds (unless you are still rocking 56k dial-up internet) and the voting ends May 17th, so we need to act fast! Below you will find that […]