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Augmented Reality News

How Augmented and Virtual Reality Are Shaping Training In Healthcare

How Augmented and Virtual Reality Are Shaping Training In Healthcare

Proper training is what separates medical students from seasoned professionals, and the key point of difference is firsthand experience versus drills and exercises. When it’s the real deal, there are no second chances. Rather than waiting for sick patients in order to gain hands-on medical training, healthcare workers are starting to leverage immersive technology like […]

Augmented Reality vs. Mixed Reality: What’s The Difference?

Augmented Reality vs. Mixed Reality: What’s The Difference?

As new immersion tech begins to take shape, the overlap of capabilities make it hard to distinguish between them. How are augmented reality and mixed reality different? Is there a difference at all? As we dive deeper, the lines begin to blur and it’s hard to tell what each tech is responsible for. In an […]

AR & VR Take Center Stage For Business During Coronavirus

AR & VR Take Center Stage For Business During Coronavirus

In light of the recent coronavirus developments, everyone from the classroom to the workforce has had to adapt to new conditions by way of “remote technology”. With more and more people working from home because of COVID-19, it has led many to wonder, are webcam conversations the limit of our innovation during the stay-at-home period? […]

Augmented Reality and Retail: The Future Shopping Experience

Augmented Reality and Retail: The Future Shopping Experience

Multichannel retailing continues to drive the industry’s future. You’d be hard pressed to find a brick and mortar retailer that doesn’t feature a companion app. However, product reviews and online catalogs are seemingly becoming the bare minimum needed to keep up with modern competition. One critical aspect is still missing in today’s retail space: engagement.

Revisiting Augmented Reality In The Oil & Gas Industry

Revisiting Augmented Reality In The Oil & Gas Industry

A couple of summers ago we started a series of blogs where we picked an industry that we thought could benefit from augmented reality (AR) technology, and more specifically our patented AR enterprise solution, Adroit. The objective was to identify pain points or create situations that were industry specific and outline how AR could be […]