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Augmented Reality News

Adroit Augmented Reality Technology Headed To AT&T Shape Conference

Adroit Augmented Reality Technology Headed To AT&T Shape Conference

The week is finally here! Our team is packing up the HoloLens, iPads and powerstrips, and taking off for Warner Brothers Studios in Los Angeles, CA. Why? We’re headed to the AT&T Shape Developer Conference! Gravity Jack has participated in several conferences prior to this, but Shape is different in that it provides an incredible […]

Apple’s ARKit Unlocks Small Augmented Reality Use Cases With Big Impact

Apple’s ARKit Unlocks Small Augmented Reality Use Cases With Big Impact

On a mountain all it takes is one small disruption to create a massive avalanche. The same can be said for new ideas and applications in the tech space. One small change to an existing technology can change the entire landscape of how we operate in our everyday lives. Just this month, Apple announced the […]

Gravity Jack’s ‘Adroit’ Computer Vision Technology Enters Private Alpha

Gravity Jack’s ‘Adroit’ Computer Vision Technology Enters Private Alpha

If you’ve read about Gravity Jack or been into our offices over the last few years, you’ve likely learned that our team has been working on an incredible new computer vision technology — a solution that brings capabilities previously only found in high-budget Hollywood films to life. Our new technology gives any device with a […]

Augmented Reality In The Construction Industry

Augmented Reality In The Construction Industry

From the architecture involved in the development of city infrastructures, down to the assembly of the furniture sitting in your bedroom, construction is a constant part of our everyday lives. With an industry as old as time, yet so ingrained in nearly everything we do today, it begs the question: What’s coming next? What are […]

Augmented Reality In The Oil & Gas Industry

Augmented Reality In The Oil & Gas Industry

Like most technologies, the beginnings of augmented reality (AR) were humble. At the time, the idea of overlaying 3D content into our real world was the talk of science fiction. Making it a reality was revolutionary, but that doesn’t mean there weren’t limitations to its capabilities. For each limitation however, there were countless applications of […]

AR vs VR – Who Will Win The Race Between Augmented & Virtual Reality?

AR vs VR – Who Will Win The Race Between Augmented & Virtual Reality?

Earlier this week Mark Rosner wrote an article for VentureBeat titled, Why AR Will Be Bigger Than VR. He opens the piece by conceding the fact that when VR is done right, it’s an incredibly compelling experience with enormous upside. As an agency who creates custom virtual reality experiences, we couldn’t agree more. There is […]