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Augmented Reality News

Augmented Reality vs. Mixed Reality: What’s The Difference?

Augmented Reality vs. Mixed Reality: What’s The Difference?

As new immersion tech begins to take shape, the overlap of capabilities make it hard to distinguish between them. How are augmented reality and mixed reality different? Is there a difference at all? As we dive deeper, the lines begin to blur and it’s hard to tell what each tech is responsible for. In an […]

AR & VR Take Center Stage For Business During Coronavirus

AR & VR Take Center Stage For Business During Coronavirus

In light of the recent coronavirus developments, everyone from the classroom to the workforce has had to adapt to new conditions by way of “remote technology”. With more and more people working from home because of COVID-19, it has led many to wonder, are webcam conversations the limit of our innovation during the stay-at-home period? […]

Augmented Reality and Retail: The Future Shopping Experience

Augmented Reality and Retail: The Future Shopping Experience

Multichannel retailing continues to drive the industry’s future. You’d be hard pressed to find a brick and mortar retailer that doesn’t feature a companion app. However, product reviews and online catalogs are seemingly becoming the bare minimum needed to keep up with modern competition. One critical aspect is still missing in today’s retail space: engagement.

Revisiting Augmented Reality In The Oil & Gas Industry

Revisiting Augmented Reality In The Oil & Gas Industry

A couple of summers ago we started a series of blogs where we picked an industry that we thought could benefit from augmented reality (AR) technology, and more specifically our patented AR enterprise solution, Adroit. The objective was to identify pain points or create situations that were industry specific and outline how AR could be […]

CES: AR Leaders Gravity Jack & Realmax Inc Announce Partnership

CES: AR Leaders Gravity Jack & Realmax Inc Announce Partnership

What’s not to love about the annual CES (Consumer Electronics Show) event in Las Vegas? An innovation fueled gathering where some, and by some we mean ALL of the biggest names in the technology sector flock each January so they can reveal their team’s latest developments in futuristic gadgets, appliances, and more. Global brands such […]

Gravity Jack Nominated For 2018 AWE Auggie Awards!

Gravity Jack Nominated For 2018 AWE Auggie Awards!

The 2018 AWE Augmented Reality Awards (Auggies) are here and we need your votes to help our nominated projects get recognition! We promise it will only take you 30 seconds (unless you are still rocking 56k dial-up internet) and the voting ends May 17th, so we need to act fast! Below you will find that […]

Enhancing Your Next Trade Show With Augmented Reality

Enhancing Your Next Trade Show With Augmented Reality

For those of us with a product we are passionate about, finding an ideal audience can prove to be an incredibly daunting task. Online marketing is a great tool, but there are situations where it just doesn’t do your product justice. One highly successful solution that we at Gravity Jack and several of our clients […]