by Mark Buche | Dec 2, 2020 | Augmented Reality News, News
The HoloLens 2 is marketed as a mixed reality headset/smartglasses hybrid, designed first and foremost for “front line workers”. By utilizing hand gestures and/or voice commands, users gain access to useful info meant to boost efficiency and streamline the workflow...
by Mark Buche | Oct 15, 2020 | Augmented Reality News, News
Earlier this week, Apple unveiled the iPhone 12 in its various sizes ranging from the Pro Max to the fun-sized mini. If you were afraid of a dull year without innovation, a pleasant surprise awaits; the 12 packs more than its fair share of new toys and features. While...
by Mark Buche | Oct 13, 2020 | Augmented Reality News, News
The year is 2020, and the ongoing quest for improvement has led to a blast from the past: LiDAR. Just when it felt like augmented reality hit a wall with detection and recognition of scenes and objects, LiDAR provides a breath of fresh air to advance AR to the next...
by Mark Buche | Aug 28, 2020 | Augmented Reality News, News
Gravity Jack co-founder Jennifer Richey breaks down the role of AR in advertising You know what they say. There’s only three certainties in life: death, taxes, and unskippable ads. Like it or not, advertisements are the bridge toll we pay to access the bevy of free...
by Mark Buche | Jul 21, 2020 | Augmented Reality News, News, Virtual Reality News
Proper training is what separates medical students from seasoned professionals, and the key point of difference is firsthand experience versus drills and exercises. When it’s the real deal, there are no second chances. Rather than waiting for sick patients in order to...
by Mark Buche | Jul 14, 2020 | Augmented Reality News, News
For many, when they hear the term “augmented reality” their first thoughts immediately jump towards futuristic, high-tech gadgets that can only be seen in high budget movies. Surely not something that would impact their day-to-day routines. Once upon a time, that...