AR’s Impact On Trade Shows: A Manufacturing Case Study
The following is a case study of how augmented reality overcomes logistical impossibilities and creates a selling experience that demonstrates all the nuances of high-ticket products with many complicated mechanisms. BACKGROUND & PROBLEM Sumitomo is a diverse company that sells products or services related to: Metal Products, Transportation and Construction Systems, Infrastructure, Mineral Resources, Energy, … AR’s Impact On Trade Shows: A Manufacturing Case Study







