“Nobody wants your ads.”
This month’s lesson might sound harsh, but it’s true. Think about your opinion of advertisements. What is it that engages you? Time’s up: Today’s customer wants a story — an experience they can relate to and something they can be (and more importantly, feel) a part of. People are happy to consider an investment in your product or service but, in return, we want something genuine — a connection. Just in case you were wondering…hot air doesn’t fall in the list of things people want.
Thought to consider: Are your campaigns blowing minds, engaging consumers and telling a story…or are you breaking the hot air rule?