Well, it’s no secret: The world of marketing and advertising is changing. Chances are, if you’re reading this post, you’ve experienced the changes firsthand. Technology, mobile and interactive marketing are becoming the status quo, while consumers are becoming more and more saturated. Some of the world’s biggest brands are turning to Augmented Reality (AR) to make the trends work for them.
Augmented Reality allows everyday marketing materials (print, digital, multimedia, and even GPS locations) to be infused with highly interactive multimedia experiences like videos, 3D models of products and characters, and even infused with extremely detailed analytics and content targeting. It is a technology that has already resulted in some of the marketing world’s most staggering and unprecedented engagement and return on investment (ROI).
As the first American agency, providing this tech to some of the world’s biggest brands (Coca-Cola, TaylorMade, Live Nation, Boeing and more!), we’ve compiled a short presentation to help marketers everywhere understand just a very high-level part of what makes this technology great!
See more of our detailed, custom solutions for brands in our portfolio!