Multichannel retailing continues to drive the industry’s future. You’d be hard pressed to find a brick and mortar retailer that doesn’t feature a companion app. However, product reviews and online catalogs are seemingly becoming the bare minimum needed to keep up with modern competition. One critical aspect is still missing in today’s retail space: engagement.
I tell our team here (and those we meet throughout our work, for that matter) that we are a communications company — NOT a software company. I tell young entrepreneurs this too. Communication drives everything from sales, to development, to personal relationships. Fortunately, our friend and Director of Digital Marketing for Papa John’s, Bernie Fussenegger, […]
Your product is awesome. You know it. Your team knows it. How do you make sure the world knows it too? The answer may be obvious, but it’s very important: Go where the people are and speak their language. Thanks to the internet, you can go where the people are without leaving your desk. But […]