You’ve heard of augmented reality. You have an idea of how it works for things like Pokemon Go and Snapchat filters. What you may not know is that AR is so much more than gimmicks and games. It is a groundbreaking technology that can revolutionize how your business operates.
For your convenience, we’ve gone ahead and put together THE LIST you never knew you needed: 5 easy ways augmented reality can transform your business. And because there is no way we can limit it to just five, this will be a recurring feature, so keep your eyes peeled.
By integrating virtual elements into the real world, AR can completely transform your business operations, customer experiences, and overall productivity. From improving interaction to streamlining internal processes, AR’s ability to superimpose digital information dramatically enhances user engagement and their perception of their surroundings.
Enhanced Product Visualization
Augmented reality provides the ultimate ‘Try Before You Buy’ experience by allowing customers to visualize products in their real-world environment before purchase. The perfect example of this is the TV True Fit mobile application we did for SAMSUNG. We gave users the ability to see a realistic AR model of how a 75″, 65″, or 55″ TV looks in their space, boosting customer confidence and reducing both purchase hesitancy and returns. This type of AR experience goes well beyond TVs and applies to items like furniture, home decor, or even vehicles.
Interactive Marketing Campaigns
Breathe new life into marketing campaigns by allowing customers to interact with your product anytime, anywhere. Augmented reality lets users try on shoes, watches, jewelry, makeup, and more! Instead of going to the store, users can add these items directly to their online cart, providing an instant point of purchase. Such marketing campaigns offer engaging ads, product demos, and immersive brand experiences that captivate audiences, leading to higher interaction rates and improved brand recall. A great example of this is the Great OREO Cookie Quest, an AR experience that encourages users to discover hidden rewards by scanning items in the real world.
Efficient Training and Education
Businesses can offer immersive and interactive training modules, reducing the time and resources required for employee training. AR provides a unique environment for real-time simulations, offering employees a hands-on experience to learn complex tasks and safety procedures. According to a Harvard Business Review study, Xerox implemented AR for their field engineers and saw a 67% increase in first-time fix rates and a 20% increase in overall efficiency. AR empowers users to become subject matter experts without having to go through years of extensive training.
Personalized Customer Experiences
Custom is king! Everyone likes products that feel uniquely their own. AR allows businesses to offer consumers tailored products and personalized experiences – making every potential customer feel like a VIP. With the ability to try different types and colors of products in real-time, shoppers can feel confident that they have selected the best options for things like light fixtures, paint, and tile for a home repair project. Plus, the personalization of AR content can carry over to product recommendations based on past purchases or suggestions for places of interest like restaurants, activities, or local attractions. All while engaging the user with interactive AR directions to their desired location.
Enhanced Data Visualization
With the ability to bring numbers off of a spreadsheet and into a user’s actual environment, AR allows businesses to analyze and interpret data like never before — Iron Man Style. Professionals in engineering and finance use immersive data visualization to simplify their analysis of complex systems and identify issues more quickly – leading to smarter, more proactive decision-making. Displaying live data on workstations lets you see trends and changes, making it easier to seize new opportunities and reduce risks.
Additionally, healthcare professionals use AR to overlay patient data, like medical images and diagnostic reports, onto a physician’s field of view during surgeries or consultations. This seamless integration of patient data into the real-world environment allows medical professionals to make more informed decisions and perform procedures with greater precision. Ultimately, employing AR improves patient outcomes and experiences while streamlining the work of the physician.
Get Started with AR Today
The best part? This is just the tip of the iceberg! As you can see by just these few examples, your business can stay ahead of the curve, offering unique and immersive experiences that will set you apart from your competitors. Embracing AR technology is not just a trend; it’s a strategic move that can redefine the future of business in a dynamic and increasingly digital world.
Ready to talk next steps? Our team is ready to help you reach your business goals. Until then, don’t forget to check back in with us for an additional 5 easy ways augmented reality can transform your business!